Campaign structure
Search, retargeting, ad groups, keywords and negatives.
Google Ads
Paid search for fast leads
Google Ads setup and management with transparent analytics and regular optimization.
What we do
Analytics
Goals, leads, cost per lead and clear reports.
Optimization
Bids, audiences, ads and disabling inefficient traffic.
Quality control
Search terms, audiences and lead quality stay under control.
When Google Ads is the right channel
Start
campaigns can launch after setup and moderation
Control
weekly search terms and lead quality review
Analytics
events and reports are connected before scaling
Fast demand
Useful when leads are needed sooner than SEO can deliver.
Clear offer
Works best when the page has a clear service, proof and CTA.
Measured funnel
We connect goals and review cost per lead, not just clicks.
Campaign management process
01
Account and goals
Access, conversion setup, target actions and landing pages.
02
Structure
Search groups, keywords, negatives, ads and extensions.
03
Launch
Moderation, first data collection and traffic control.
04
Optimization
Search terms, bids, audiences, hypotheses and reports.
Can ads work without a good landing page?
It can generate clicks, but leads are usually expensive. We recommend fixing the landing page first.
Do you also run Yandex Direct?
The core page is built around Google Ads, but contextual advertising strategy can include additional channels when it makes sense.
Ready to discuss the project?
Send the task, current website and desired timeline. We will suggest structure and next steps.
Contact us